更新时间：2021-07-02 15:37:02
coverpage
Title Page
Second Edition
Copyright
Building Business Websites with Squarespace 7
Credits
About the Author
About the Reviewer
www.PacktPub.com
Why subscribe?
Customer Feedback
Preface
Why choose Squarespace?
About this book
What this book covers
Who this book is for
Conventions
Reader feedback
Customer support
Downloading the color images of this book
Errata
Piracy
Questions
Setting Up for Success - Your Website Toolkit
Understanding the process of making a website
Understanding website concepts
Structure
Functions
Content
Aesthetics
Writing a website plan
About your business
Business overview (the "elevator pitch")
Slogan (also known as tagline or strapline)
Brand image
About your audience
Your customers (the site's target audience)
Primary purpose
About your website
Goals
Integration
Site management
About this project
Project team
Project timelines
Project budget
Gathering materials ideas and inspiration
Creating idea boards
Website inspiration
Other resources for inspiration
Creating a sitemap
Don't make your customers work hard
Break it down
Keep it simple
Consider action words
Include notes or wireframes
Gathering raw materials
Branding
Logo
Colors
Fonts
Text content
Photos
Downloads
Videos or audio streams
Summary
Getting Started with Squarespace
Signing up for a Squarespace account
Finding your way around Squarespace
Understanding the Site Manager interface
Understanding annotations
Using the Home Menu
Using the Pages area
Using the Design area
Using the Commerce area
Using the Analytics area
Settings
Adjusting basic site settings
Inputting your Business Information
Setting your site's language and region
Changing the built-in domain
Setting up the SEO options
Keeping your site private until its launch
Setting up your subscription plan and billing
Choosing the right subscription plan
The Personal plan - the cheapest Website plan
The Business plan - the higher Website plan
The Basic Commerce plan
The Advanced Commerce plan
Setting up your billing information
Logging in and out of Squarespace
Logging in
Logging in by pressing Esc
Accessing your site's login page
Logging in via the Squarespace site
Working with Squarespace Templates
