Business overview (the "elevator pitch")

Describe your business in 2-3 sentences. Focus on what you do, what makes you different, and what your strongest selling points are. What are the key reasons your customers choose you instead of the competition?

Here's an example: Floribunda is a boutique florist that specializes in supplying unusual varieties of flowers to the wedding and catering trade. We create truly unique and distinctive arrangements by including colors and types of flowers that aren't available through any other florist in the tri-county area. Unlike other local florists, we have direct links with the best growers and only ever select the freshest, highest quality blooms.