Slogan (also known as, tagline or strapline)

Now, condense it down even further: does your business have a slogan or strapline that clearly defines what you offer in terms of uniqueness, benefits, or features? If not, you may find it useful to write one, as it will come in handy for your website. Ensure that it is no more than 10 words long, and open up http://www.thesaurus.com/ if you need word inspiration. Think about some of your favorite brands and the kinds of short, punchy phrases they use to communicate about their business.

The following are some examples:

• lastminute.com: Book cheap, last-minute travel deals
• BMW: The ultimate driving machine
• Oxfam International: The power of people against poverty