Content

This one is pretty self-explanatory. The content of a website refers to the text and other media (such as PDFs or videos) that sit within each web page. Sometimes, the content will be provided by someone other than you, such as a marketing or communications staff member, or from a third party, such as a photographer, stock photo agency, or copywriter. Often, the content will need to be reformatted or reworked in order to make it suitable for use on a website.