Brand image

List your company's brand values. If you don't have some already, think about how you would like your business to be perceived and list 4-5 descriptive words or phrases that you want people to feel about your business when they encounter your website.

Some examples are: fresh, confident, down to earth, powerful, simple, rational, fun, energetic, cheeky, inexpensive, relaxed, quirky, luxurious, trustworthy, edgy, youthful, and refined.