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Setting up the SEO options
Click on SEO to load this section into the side panel. The first setting in the SEO section is Search Engine Description. This is an important field, because whatever you put here will be shown on search engine results pages. This text appears below the link to your site, so make sure it entices people to click. Use a variation of your Business Overview from your website plan here.
The text below the site link is the Search Engine Description as it appears on Google search results
Google will only display the first 150-155 characters, so use short sentences and check your character count if you don't want the end to be cut off.
You can use an online character counter such as http://charactercounttool.com/ to calculate the number of characters in your text.
You can use an online character counter such as http://charactercounttool.com/ to calculate the number of characters in your text.
The rest of the settings on this page can be left as is for now. You'll have a chance to come back and adjust them later if necessary, but the default settings are fine to get started.