Journey-mapping

The journey-mapping UX research method is a visualization of the process by which how people go through a number of steps to accomplish a specific goal. Usually, here, we try to understand their needs and pain points during the process when our user tries to finish that specific task.

In other words, journey-mapping starts by compiling a series of user goals and actions into a timeline skeleton. To begin, a journey map has two essential components when visualizing a user experience:

• Touchpoints: Also called actions, this is what our customer is doing and/or what is needed to get to the next step.
• Categories: This encompasses touch points and breaks up an experience into simple steps, as shown in the following diagram: